MARKET RESEARCH ANALYST

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

CAREER AS A MARKET RESEARCH ANALYST

"The aim of marketing is to know and understand the customer so well, the product or service sells itself."

- Peter Drucker

Table of contents

• Who is a market research analyst?

• What is the role of a market research analyst?

• What is the basic qualification required to become a market research analyst?

• What are the different types of market research analyst?

• What are the top universities in India available for becoming market research analyst?

• What are the top universities abroad available for becoming market research analyst?

• What are the entrance exams available for becoming a market research analyst?

• What are the skills required to become a market research analyst?

Who is a market research analyst?

Market research analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote its products and services. They research competitors and their marketing methods and study and gather consumer information.

What is the role of a market research analyst?

• Monitoring and forecasting marketing and sales trends.

• Assisting in the development of marketing plans.

• Conducting research on specific market conditions.

• Analyzing consumer preferences to determine the potential sales of a product or service.

• Analyzing prices, methods of marketing, and distribution.

• Measuring the effectiveness of marketing programs and strategies.

• Devising and evaluating methods for data collection.

• Gathering data on consumers, competitors, and market conditions.

What is the basic qualification required to become a market research analyst?

• Bachelor's degree in market research or related. Candidates with a degree in subjects like BBA Marketing, BSc Mathematics, BCom (Business Statistics and Mathematics), BSc Statistics have an advantage over others.

• Two years of experience in market research and analysis

What are the different types of market research analyst?

Media Analyst

Media analysts produce media evaluation reports by carrying out general quantitative and qualitative research.

Data Analyst

A data analyst is someone who gathers information using data analysis tools.

Operations Research Analyst

Research analysts are high-level problem-solvers who use advanced techniques, like optimization, data processing , statistical analysis and mathematical modeling, to develop solutions that help businesses and organizations operate more efficiently and cost-effectively.

What are the top universities in India available for becoming market research analyst?

• Indian Institute of Management,Bengaluru. Indian Institute of Management,Indore

• Indian School of Business,Hyderabad

• Indian Institute of Management,Kozhikode

• National Institute of Securities Markets,Navi Mumbai

• Faculty of Management Studies,Delhi

• MICA,Ahmedabad

What are the top universities abroad available for becoming market research analyst?

• University of Oxford

• Columbia university

• University of toronto

• University of texas

• University of bath

What are the entrance exams available for becoming a market research analyst?

• SET

• CAT

• AIMA UGT

• UGAT

• NMIMS NPAT

What are the skills required to become a market research analyst?

• Teamwork

• Communication

• Detail oriented

• Expertise in statistics, mathematics and marketing

• Analytical skills